Month: February 2019

Choosing between an Open-source Content Management System (CMS) and a Custom-built CMS has always been a topic of discussion. Considering the past, when open source CMS was really shaping up and was at its infancy stage, it was deemed that the best option is to develop a CMS that was tailor made to the clients specifications. But the truth is , there are advantages to both Open-source CMS and Custom-Built CMS, depending on the requirements and system needed, so there is no definite answer to which is the Best.

Here we shall compare the two and look at the pros and cons for both Open-source and Custom-built CMSs. But before we head in that direction, let us have a brief understanding of the two.

CMS stands for Content Management System. As the name suggests, it is a system that lets you manage the content for your website. When the option of Open-source was not available, all you could do was to get a custom-built developed. Custom developed CMS would mean that you give the development company a list of features you need in your CMS and it would be custom developed for you. Open Source, in contrast is freely available software developed collaboratively by likeminded individuals.

Let us discuss the factors that help us in choosing the best option.

Cost Factor

Open source is free and can be downloaded by anyone to design his/her website. Hence, when a website is designed using open source, the company charges you for the design and not for the development for the CMS. On the other hand, using a custom-built CMS is much more expensive compared to open source as the company charges you for the custom coding for the CMS.

Maintenance

Having a website is great. Once the site is launched you may presume nothing will have to be changed as all the details and requirements were discussed with your developer, but thats never the case. Using a custom-built CMS means you are usually stuck with the web company if there are any changes, even for little things such as updating a home page image, so it is important to think before proceeding with a project.

The value of an open-source content management system means that you can usually complete the changes yourself, and if not, there are hundreds of support forums and people available to help you along your way.

Availability of features

This may sound a little strange, but open source CMS will have a lot more features than a custom developed CMS. Open source is used by many people and gets upgraded regularly over time. Because of the variety and diversity of people using it, there are upgrades and bug fixes for the next release of the software. Also, there are thousands of free and paid plug-ins available that extend the functionality of your open source CMS website.

Since open source is used by majority of web designing companies today, so switching your design company is not a problem. Any company can provide you with the ongoing support, which of course is not possible with custom developed CMS. Custom software is prone to errors and ongoing bug fixes and maintenance is going to be expensive and unavoidable. With open source you can simply upgrade to the newer version at the click of a button, as in the case of Word Press.

Security

There is always someone out there smarter than you. Therefore, you are always susceptible to getting hacked regardless of whether you are using a custom or an open source CMS.

“Open source is insecure….” First off, this is a common misconception. It obviously depends on what system you are using. For example- Drupal, there are thousands of developers who use this open source system and keep it up to date to keep hackers out. If you use the system correctly and make sure you update the system, then you won’t have any issues regarding security.

If you go with a custom CMS and you are not a technical person, how do you determine if this developer is skilled enough to build a great system that is secure? What if their idea of a CMS is a back end that just allows you to edit text? And they leave the entire back end open, or they don’t encrypt the passwords which is a common problem we see.

There is no definite factor in choosing between Open Source or Custom built CMS. Unless your requirements can not be fulfilled with any of the existing Open Source CMS available, a custom built CMS can be considered.

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Launching a new website without proper forethought can be detrimental to establishing your brand online. There are 100’s of unprofitable and neglected websites out online today that had the potential to succeed. Here is a list 6 common web development mistakes that businesses often make:

1. Not Setting Clear Goals and Establishing Ownership of those Goals.

* It is important to place a leader in charge of making final decisions relating to design, content and project elements of the new website. Many web development projects are unnecessarily delayed and overcomplicated by involving too many decision makers.
* The project leader should workshop general goals from all departments, listen to the various suggestions and then develop strong objectives based on a consensus.
* The project leader should then be allowed the flexibility to manage the flow of the web development project.
* Arrange ‘checkpoint’ meetings with key staff at crucial phases such as testing.

2. Incomplete Web Development Specifications

* Never start a web development project without a clear specification sheet of what pages and website functions will be required. Adding in a calendar or login feature halfway through a project in not only inefficient but will most likely cost your company more.
* Look into how many variables will your products have such as size, colour, type, sku number, shipping, tax etc. Compile all your product information into one place to get a good idea of what information you have available.
* Address topics such as shopping features and merchant accounts early on and ask your web development company if the proposed system is search engine friendly.

3. Limited Hosting Plans without Scalability

* Find out if the hosting plan will be compatible with the proposed system outlined in the Web Development Specifications
* Many companies make the mistake of going for the cheapest hosting plan without checking its database compatibility and how easy it would be to move to a larger hosting package.
* Some hosting companies can increase your disk space and bandwidth with no hassle but others may require you to move to a new server which is potentially costly and time-consuming.
* Make sure the hosting servers are hosted in your main country of operation so that Search Engines have a good reason to associate your website with this country.

4. Absence of Customer Centric Features

* Usability issues are key to keeping users on your website.
* Search functions, sales support features such as live chat and clear navigation go a long way to getting more from your website.
* In fact add your contact details or some form of contact interaction on every page to speed up the steps between curiosity and contact.

5. No Maintenance Plan

* Launching a website should not the final step. Updating content takes time and skill but tweaking your website to be relevant is pivotal to creating a good online brand. Make the most of your online presence by giving users a reason to keep coming back to your website.
* Designate a resource (either inhouse or outsourced) for website updates and make use of this resource at least monthly

6. Lack of Online Marketing Direction

* A website with no real growth will not attract search engines or increase traffic.
* Whether you do this inhouse or outsource your online marketing efforts to a service provider you need to be sure to have a marketing plan for your website. Research and refine your goals once more.
* Make sure that there is some sort of tracking installed on your website to monitor your website traffic statistics. AWstats or Google Analytics are both free and there is no excuse not to start tracking now.